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Distribution & Marketing Blog for Financial Services

mindset segmentation

Posted on July 19th, 2016

Mindset Segmentation: A New Strategic Approach to Distribution and Marketing

Until now, financial services firms have played by the rules. They have been product oriented...
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Mindset Segmentation: A New Strategic Approach to Distribution and Marketing
Posted on June 6th, 2016

Customer Mindsets in a GAFA World

In a GAFA world—in the era of Google, Apple, Facebook and Amazon—traditional financial services...
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Customer Mindsets in a GAFA World