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Distribution & Marketing Blog for Financial Services

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Piercarlo Gera

Senior Managing Director, Accenture Financial Services, Distribution & Marketing

Piercarlo Gera is Accenture’s global lead for its Financial Services Distribution & Marketing practice, which covers work in distribution channels (branch, mobile, web, social media, etc.) and marketing (big data, analytics, CRM, etc.). Piercarlo works regularly with clients in developed and growth countries, and personally supports several client teams in various geographies. He previously has held other Accenture management positions with direct responsibility for specific clients. He has been deeply involved in transformational programs to drive growth while optimizing cost-to-serve; planning and managing major mergers; and in productivity improvement programs creating lean organizations. Piercarlo teams with clients to develop specific points of view, such as Everyday Banking, RE-banking, Digital Insurer, Customer-centricity in Insurance, as well as the Customer of the Future.
Latest Posts | By Piercarlo Gera
Posted on May 12th, 2017

DBS Bank Goes Digital Only

The Efma-Accenture Distribution and Marketing Innovation Awards give the industry the opportunity...
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DBS Bank Goes Digital Only
Posted on April 21st, 2017

How NBG Eliminated Banking Lineups

The Efma-Accenture Distribution and Marketing Innovation Awards give the industry the opportunity...
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How NBG Eliminated Banking Lineups
Posted on April 14th, 2017

Widiba’s Wonderful Machine: Award Winner for Customer Experience

The Efma-Accenture Distribution and Marketing Innovation Awards give the industry the opportunity...
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Widiba’s Wonderful Machine: Award Winner for Customer Experience
Posted on April 13th, 2017

New Customer Expectations and Demands: The Financial Services Response (Part...

In the previous blog, we looked at some of the strategic approaches that financial services...
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New Customer Expectations and Demands: The Financial Services Response (Part...
Posted on April 5th, 2017

CaixaBank’s Global Innovations

The Efma-Accenture Distribution and Marketing Innovation Awards give the industry the opportunity...
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CaixaBank’s Global Innovations
Posted on March 24th, 2017

Celebrating Banking Innovation

As the millions who tune in to the Oscars every year demonstrate, awards matter. They celebrate...
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Celebrating Banking Innovation
Posted on March 17th, 2017

The Financial Services Response to Evolving Consumer (Part I)

In the previous blog in this series, we introduced three new consumer personas identified through...
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The Financial Services Response to Evolving Consumer (Part I)
Posted on February 27th, 2017

Emerging Consumer Personas in Financial Services

As we mentioned in the previous blog in this series, three distinct consumer personas emerged...
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Emerging Consumer Personas in Financial Services
Posted on February 3rd, 2017

Five Key Trends Characterizing Global Financial Services Consumers

As we discussed in the first blog in this series, Accenture has released the results of a large...
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Five Key Trends Characterizing Global Financial Services Consumers
Posted on February 3rd, 2017

New Opportunities for Financial Providers

Consumer behaviors and expectations are shifting in ways that will challenge financial services...
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New Opportunities for Financial Providers