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Distribution & Marketing Blog for Financial Services

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Alex Secchi

Offering Development Lead, Accenture Financial Services, Distribution & Marketing

Alex Secchi is the Offering Development Lead for Accenture Distribution and Marketing Services in London. Alex has more than 15 years of experience in management consulting for financial institutions and large multinational corporations. He is the co-lead and co-author of Accenture’s “GAFA-like Banking”, “Mind-set Segmentation” and “Everyday Bank” POVs. Alex specializes in digital disruption in Financial Services – from Digital Strategy to new Distribution operating models, to new customer behaviours and “money moments”, to the ecosystem and “open bank” scenarios. Alex is passionate about “Digital” and the way it is changing us as users and consumers, and how it will change Financial Services in trying to service our needs and desires.
Latest Posts | By Alex Secchi
Posted on October 19th, 2016

Innovation Within the Fabric of Financial Services

In my previous post, I discussed why the Digital ID Enabler role might be a good card to play...
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Innovation Within the Fabric of Financial Services
Posted on September 29th, 2016

Portfolio of Roles: Can Banks Play the Digital ID Card?

In my last post, I introduced the idea of there being five roles available to banks in a GAFA...
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Portfolio of Roles: Can Banks Play the Digital ID Card?
Posted on September 14th, 2016

Portfolio of Roles: Five Non-Exclusive Roles for Banks in a Digital GAFA World

In my previous two posts, I talked about how banks can take advantage of customer mindsets—customers’...
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Portfolio of Roles: Five Non-Exclusive Roles for Banks in a Digital GAFA World
Posted on July 19th, 2016

Mindset Segmentation: A New Strategic Approach to Distribution and Marketing

Until now, financial services firms have played by the rules. They have been product oriented...
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Mindset Segmentation: A New Strategic Approach to Distribution and Marketing
Posted on June 6th, 2016

Customer Mindsets in a GAFA World

In a GAFA world—in the era of Google, Apple, Facebook and Amazon—traditional financial services...
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Customer Mindsets in a GAFA World